High Fashion Home Story

Thursday, October 18, 2007

Often at High Fashion Home, we believe that a day in the life at High Fashion would make for great reality TV. Well, creating a community of High Fashion bloggers might be the closest thing.

This was our home a few short years ago. Yes, our building was plain Jane back then. Our vision was to create a home furnishing emporium that would become a haven for people aspiring for the modern, eclectic lifestyle. So we thought, "Let's take this 4 story, 125,000 square foot building and create a shopping experience like no other."

We needed to find the right architect. Our interview process lasted for weeks with several architecture firms coming up with lackluster, unimaginative ideas. Through a couple of referrals, we finally found architects that were actually like-minded. Gensler was the choice. They happened to do a couple of cool concepts. Maybe you've heard of it? Apple.

Then came the months of trying to unearth the High Fashion brand and translating it into great architecture. That's when we came up with this.

Gensler had designed such an impressive looking building that we had to find the products to do it justice. So we set out to find the hottest and most exciting manufacturers in the home fashion world today. Products that represented high style, high design, high quality furniture at great prices.

This is how the finished building turned out:


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